. if they drop it, however, if the public moves on, forgets about it, goes on to debt ceiling crisis, immigration reform, they're all going to be squishes together. >> to some degree, does ted cruz force lisa murkowski and kelly ayotte to go further right or does it give them space to go to the left? >> i think if you are looking for moderate support, and most of these people are in states where they actually need to have statewide support, right, and even in texas, even in texas, there are democrats that need to be a bit more, this may be herre is sy, that's how you build the coalition. not like a house race. if the pressure continues, then ted cruz will be out. >> i think when you see republicans double down on why it is good to support assault weapons, it is a testament to the fact they think it might be a controversial issue. the nra launched a new channel to appeal to women we know are probably swing voters on this issue. let's take a listen to some of the audio and video from that. >> they want everyone to be afraid of firearms, they're not focusing on a woman being able to protect herself.